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Total Contact Management (TCM)

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TCM is a complete contact and customer management solution for organisations that want to improve the efficiency and effectiveness of their interactions with their potential and existing customers in order to enhance customer relationships and deliver substantial improvements in profitability and productivity.

Customising Interaction
TCM provides an ideal framework for all frontline staff, allowing you to customise the interactions of sales, marketing, customer service and technical support staff with each client according to their history, profile and market segment.

Enhancing Marketing Effectiveness
TCM's marketing functionality allows the creation, execution and management of focused marketing campaigns to specific customer profiles across all stages of your sales cycle providing easy-to-use mail merge functionality with customisable content and dynamic diarised follow-up capability.

Improving Sales Performance
TCM provides your sales staff the ability to dramatically increase their throughput, whilst being able to record all interaction with both potential and existing customers and create follow-up diarised events for themselves or others across the organisation.

Increasing Your Performance
TCM offers the opportunity to integrate previously disparate areas of your organisation in the customisation and management of interactions with customers whilst increasing customer value and delivering dramatic improvements in productivity and profitability.

Enhancing Customer Understanding
Gaining and retaining information on your customers' needs and wants allows you to serve them better. Now with TCM, your organisation can store information unique to each customer, including buying histories, preferences etc., enabling you to decide how best to match his or her requirements - with the right products, in the right way, at the right time.

Increasing Customer Loyalty
TCM allows you to establish, enhance and maintain customised and consistent long-lasting relationships with your customers, based on consistency, commitment and trust.

Database Marketing:

  • Comprehensive Contact Management Solution.
  • Store key information for all your contacts and customers.
  • Fully customisable categorisation to differentiate and monitor the progress/status of your contacts and customers.
  • Fully customisable categorisation of contact events such as "Initial Call", Callback and "Demonstration" etc.
  • Ensure your data is correct and up-to-date with our interface to Quick Address software from QAS systems.
  • TCM can help manage and record all your emails, fax, letter and SMS communications with potential and existing customers, whilst reducing license fees and communication costs.
  • Search for companies by a wide variety of methods including name, post code, segment and market.

Mail Merge:

  • Comprehensive mail merge system which manages all your mailing requirements.
  • Create custom letters with complete control over content and presentation, including company logos and other images.
  • Store mail merge profiles for future use and regular mailing.
  • Create labels - most label definitions supported.
  • Fully integrated with Microsoft Word.

Sales Management:

  • Assign contacts to individual sales representatives.
  • Assign sales representatives to specific customisable regional areas.
  • Manage, track and diary events for your contacts.
  • Analyse prospects by product or sales person.
  • Automatic confirmation of meetings, visits etc. to consultants and sales personnel by email, fax, letter and SMS.

Ongoing Performance Enhancement:

  • Comprehensive sales and management reporting, allows you to fine tune your approach leading to further improvements in productivity and performance.
  • Export your data to Microsoft Excel for further analysis.
  • Export information to HTML.

Technical Features:

  • Available in standalone or client/server versions.
  • Compatible with Windows 98, Windows 2000 and Windows NT.
  • Multi-user record locking.
  • Training and documentation provided.
  • Fully supported with telephone helpdesk and on-site response.
  • Online internet access for remote personnel.

 

 
 
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